Rolex founder Hans Wilsdorf was a visionary who foresaw the success and widespread popularity of the wristwatch in the early 20th century.

He firmly believed that the brand should provide customers with reliable and durable timepieces, ensuring that every Rolex watch met its quality standards. To this end, he not only defined detailed design requirements and meticulous watchmaking processes, but also established after-sales service in every country and region where the watches were sold.

This approach ensures that every timepiece leaves the Rolex workshops, maintaining its exacting standards and ensuring exceptional performance. This ensures that Rolex watches are built to last, passing down their legacy from generation to generation.